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This was innovative at the time, as the industry did not test products with people. Blakely's research revealed that the industry had previously been using the same size waistband for all hosiery products to cut costs, and a rubber cord was inserted into the waistband.
At the time, Blakely was still a fax machine salesperson and needed to enlist the help of friends to act as employees for the purposes of the filming of the episode. 4 Other celebrities who wear the brand are Gwyneth Paltrow and Jessica Alba. 12.
Because Highland had no interest in distribution, Blakely took Spanx production to a small mill in Siler City, which then went out of business. Acme-McCrary Corporation, a hosiery mill founded in Asheboro, NC, in 1908, then took over production and distribution. Sales have grown from.
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Not to be confused with Spandex. Spanx, Inc. is an American underwear maker focusing on shaping briefs and leggings, founded in. Atlanta, Georgia. The company manufactures mainly pantyhose and other underwear for women and, since 2010, produces male underwear as well. Spanx specializes in foundation.
References edit Adams, Rebecca (January 20, 2014). "Spanx and Other Shapewear are Literally Squeezing Your Organs". The Huffington Post. Retrieved January 27, 2014. " Sara Blakely Dared To Ask, 'Why Not?. Inc. January 20, 2012. Retrieved March 8, 2012. David L. Kurtz (January 1, 2010).
(Video upload). Inc. Monsueto Ventures. 1 December 2011. Retrieved "Spanx company info". Hoovers. D B. ABC News: "Spanx Founder Reveals How to Build a Billion-Dollar Business" By MELIA PATRIA N.
Products and marketing edit Products edit This section needs expansion. You can help by adding to it. (June 2014) Spanx Shaping Pantyhose Super Control Sheers The brand produces lines with names such as "Bod-a-Bing!" and "Hide Sleek". In 2009, Spanx launched a deluxe collection called.
United States Patent and Trademark Office (USPTO ). Following the submission of the online application, Blakely then worked on the packaging of her product, which she intended to color red for the purpose of boldness, as the other brands at the time were all packaged.
Sara Blakely joined local stationery company Danka to sell fax machines door-to-door. 2 In the heat and humidity of Florida, she tried unsuccessfully to find pantyhose that didn't have seamed toes and that didn't roll up the leg after she cut them. 3 Investing her.